Robert Lerose, Writer

Robert Lerose




Robert Lerose


I'm a generalist, which means I'm curious about all types of things and people.

It means I'm adaptable and versatile, but it also means that I go the extra mile to ensure I understand a topic before I write about it—doing more research, talking to more experts, finding more telling details. I strive for clarity, accuracy and veracity, whether it's a 200-word email, a 12-page report or a multi-sourced feature article. Perhaps that's why I've won the APEX Grand Award and seven Awards For Publication Excellence.

I produce work in two categories:

Copywriting: email campaigns, landing pages, direct mail, renewal and invoice series, ads, brochures, video sales letters, infographics, whitepapers, case studies, and ghostwriting. I work both with clients directly and through agencies, including:

AAA, Canon, NEC, McGraw-Hill, SAP Concur, Rosetta Stone, CNBC, the American Motorcyclist Association, Touchpoint Media, LaSalle University, Good Sam Club, Harper's Magazine, Forbes, the National Wildlife Federation, Harvard Law School, Bank of America, The Nation, and Kiplinger's.

Journalism: articles, profiles and interviews for consumer, trade, online, custom content, association and alumni publications. I'm a proud member of the American Society of Journalists and Authors and have been published in outlets such as:

The Costco Connection, Newsday, The Christian Science Monitor,, District Administration, eCampus News, On Wisconsin for the University of Wisconsin-Madison, Highlights for Children, Boys' Life, Brand Experience, Independent Banker, Package Design, Vision Care Product News, and Momentum for the National Multiple Sclerosis Society.

What can I write for you?

2016 Apex Award Winner2015 Apex winner2014 Apex Award winnerApex Award Winner 2013

Contact me.
Click here to contact me.