Robert Lerose, Contact Robert for a free consultation

What my clients say...

“Expertly Written...

Robert has been an invaluable asset as a columnist for Audience Development. Being one of these requires deep experience in the market and Robert drew upon that to not only craft expertly written columns that provided bullet-proof and actionable content, he provided a reliable stream of ideas. Robert submitted precise copy on deadline and took the necessary steps to make sure his content matched with AD's tone and mission, which is to always provide information that helps our audience do their jobs better. As his editor I happily never had to remind him of that.”
— Bill Mickey, Editor, Folio: and Audience Development

“Enhanced the Piece...

Working with you, Robert--even though it was our first time--functioned as smoothly as if we were a long established team. That's because you instantly understood the concept I had in mind; added ideas that took me in new directions that enhanced the piece; and you were open to changes I proposed while still being clear about content you felt definitely strengthened the work. Yes, I'm happy we worked as a team. Let's do it again.”
— Nancy L. Lane, Arts Consultant

“Fantastic Results...

Over the past 10 years, Robert has worked on many winning direct mail and email marketing efforts for several of our publications. Robert's great ideas coupled with his ability to connect with our customers has produced fantastic results for us. In addition to that, he is a pleasure to work with.”
— Sheila Frisch, Vice President of Operations, The Cabot Heritage Corporation

“Excellent...

On behalf of our conference attendees, the SIPA board and staff, thank you for being a part of the program at SIPA 2011 — the association's 35th annual conference. Many attendees have said our excellent speakers and moderators made the conference a success.”
— Matt Salt, Executive Director, SIPA

“One Of The Best...

Robert: Other than Clayton Makepeace’s or Dan Rosenthal’s, this is one of the best…drafts I’ve seen in a long time! Nice work!”

— Martin Weiss, Publisher, Weiss Publishing

Thrilled...

Since you had recently completed two other control-beaters for Nanotech and Special Situation Survey, you can rest assured that we at Forbes are thrilled with your marketing expertise and calm, professional working style.”
— Carolyn Topak, Director, Consumer Marketing, Forbes

“Great...

Thanks for sending me your redo of a car dealer letter. Great job. It’s good to know that somebody out there still believes in and practices the verities.”
— Tom Collins, co-founder of Rapp & Collins

“Didn’t Change One Word...

This is to say thank you. We have worked with copywriters over the last twenty years, but your letter was the only one we ever used without changing one word. We loved it. It is now being sent out to over 400,000 customers and prospects.”
— Hugo Dunhill, President, Hugo Dunhill List Company

“Incorporate All Your Suggestions...

Robert: It was nice meeting you at the SIPA conference. I really appreciate the time you spent with me to try to improve my email copywriting. I’m going to keep the notes from our chat handy when I’m working on my messages to make sure I remember to incorporate all your suggestions. Thanks again.”
— Marc Haseltine, Director of Marketing, Inside Mortgage Finance Publications

“Improved On My Words...

Robert caught my drift immediately even though he’d had no exposure to or prior experience with the subject of futures speculation. I’m considered to be articulate myself, but Robert was taking the words right out of my mouth before too long, and improving on them to boot.”
— Morry Markovitz, Editor, Trading with Morry

“Copy That Connects...

Robert Lerose did a remarkable job of grasping the essence of a profession that he had enjoyed little exposure to before we talked. The copy he produced connected very well with the gut emotions of the audience we were trying to reach. I was impressed!”
— Pieter Vanbennekom, Editor, Progressive Business Publications

Few Can Match...

Robert Lerose is a terrific copywriter. Whether he’s creating a new promotion or updating something that is already working, he brings an attention to detail and an ability to put himself in his prospects’ shoes that few copywriters can match.”
— Mike Bell, Phillips Investment Resources

“Truly Listened...

As you know, I found it a pleasure to work with you. You truly listened to our needs and ideas and your work was very well-thought out and well-designed. This particular project was not easy, due to the restraints imposed by using a set letter format. In the future, we would like to work with you on larger and more flexible/creative projects. Your efficiency and professionalism were much appreciated. Thank you!”
— Kristin Heuer, Marketing Coordinator, Institutional Investor

“Tremendous Response...

he response we got from a campaign authored by Robert was tremendous. His letters grab the attention of the reader and present benefits of our products in a concise and forceful manner.”
— Peter B. Jacobs, American Banker Newsletters

“Effective...

I found working with you to be an effective and productive relationship. I found you to be extremely flexible and sensitive to the corporate pressures of deadlines and changes. In addition, I found you to be informative and cooperative in suggesting ideas and drawings which aided in production of the final product. The entire bank is thrilled with the final product and will use them for a long time to come.

I also found that your attention to follow-up was impeccable, as you constantly kept me in check throughout this entire process, getting you what you needed in a timely manner.

I guess I just felt that your professionalism, demeanor, and work ethics are the right mix for working with corporate organizations. What I liked most though was that you respected the fact that I knew my business and you didn’t try to change that. Instead, you made sound business suggestions based on experience and good judgment.”
— Elissa D. Dougherty, Direct Mail Specialist with a prominent bank on Long Island

“Best Response in 6 Months...

Your version pulled better with a response rate we hadn’t seen in over six months! So I expect to roll out with it in one of the upcoming issues, and will certainly be contacting you with more work in the near future!”
— Amanda Hath, Product Manager, KCI Communications

Best Response in 6 Months...

Your version pulled better with a response rate we hadn’t seen in over six months! So I expect to roll out with it in one of the upcoming issues, and will certainly be contacting you with more work in the near future!”
— Amanda Hath, Product Manager, KCI Communications

“Quick and Accurate...

Robert, I appreciate the work you did for the JFI package. Your response was quick and accurate, with all the changes made. For my first time working with you, you could not have made it easier. Thanks!”
— Karen Bayes, Marketing Coordinator, Institutional Investor

“Unconditional Service...

Your brochure copy was exactly on the mark and expressed the feeling I was going after with clarity and style. What I particularly like is your extraordinary personal service. Your unconditional attention to detail always made me feel that servicing my account was your highest priority. I wish all my vendors did that. Now I feel doubly confident in my marketing efforts, thanks to your work. It’s no wonder you’re my copywriter of choice.”
— Bob Machol, Vice President, Phone Cards Inc.

“Efficient...

I found Mr. Lerose to be a quick study, efficient and very professional. I wouldn’t hesitate to recommend his services.”
— Randy O’Neill, Senior Vice President, Lancer Insurance Company

“Terrific...

I thought the copy you wrote on The Road Mouth project was really terrific, considering the small amount of input you were given. I’m sure you will do great work again on our subsequent projects.”
— Larry Rubenstein, Ad Connection

“Engaging Style...

Robert’s copywriting brightened up the introduction to our catalog. His style is engaging and he certainly evoked the mood we wanted! Very pleased, thanks!”
— Sharon Free, Administrator-Conference Marketing, AICPA

“400% Greater Response...
The package is working great! The response rate was four times higher than our original package when we mailed it the first time. We’re still using it with minor tweaks and it still continues to outpull everything else we’ve been doing. The formal renewal series has really helped as well.”
— Erin Weileder, Marketing Director, Lessiter Publications

400% Greater Response...

The package is working great! The response rate was four times higher than our original package when we mailed it the first time. We’re still using it with minor tweaks and it still continues to outpull everything else we’ve been doing. The formal renewal series has really helped as well.”
— Erin Weileder, Marketing Director, Lessiter Publications

“Superb...

Although I write a lot myself, it’s easy for me to lose perspective about my own work. You’ve been a terrific sounding board, critic and mentor, offering creative suggestions and insight that go way beyond what I would ask for or expect. Robert, you impress me not just with your writing skills (which are superb) but with your enthusiasm and commitment to what you do. And, most importantly, you possess a quality which I value tremendously: integrity. Thanks, again. I look forward to a long and mutually-beneficial relationship.”
— Stuart Kamen, President, Celebrations In Print!

“Professional...

Robert showed nothing but professionalism in handling our job. He was very eager to please and extremely cooperative, especially in our tight time constraints. Thanks for all your help! Look forward to working with you in the future.”
— Margo Guthlein, Assistant Newsstand Manager, CMP Publications Inc.

“Dedicated...

Robert Lerose is a dedicated, hard-working individual who cares about each and every single project as if it were his own. He will tell you when he thinks things are not right and when things have to be changed for the good of the project. He does not let you go on with something he knows is wrong. Perhaps that is why I find his service so valuable and would highly recommend him to anybody…looking for a copywriter.”
— William Pisano, Lyn A. Berk Real Estate

“Quality Writing...

Efficient, timely, quality writing with excellent follow-up.”
— Susan Brodbar, Customer Service Manager, Contemporary Color Graphics

Impressed...

We are in the process of working on our fourth project with Robert Lerose. Robert has provided us with both copywriting and design services ranging from promotional letters to all new direct mail packages to renewal/invoice materials. We have been consistently pleased and impressed with Robert’s work on each project and plan to continue to work with him in the future. Robert’s work is extremely thoughtful, creative and performed in an efficient and very professional manner.”
— Gauri Goyal, Publisher-Journals, Institutional Investor

“Clearly Written...

Robert has a professional, courteous manner. His letters were clearly written as to features and benefits…and were prepared on or before the date promised.”
— Chantal Seyler, Newsletter Marketing, American Banker Newsletters

“Continues To Bring Leads...

Robert, we have been very pleased with your services and the results we have achieved.

The inventors ad you wrote continues to bring us good sales leads. The best thing about the ad is you were able to capture and communicate the essence of what we (D2A) are about and to accurately pinpoint our key sales advantages.

Your pricing has been fair and your no-nonsense approach to helping us and working within our schedules and parameters is appreciated.

Your word is your bond and your commitment to keeping to deadlines is wonderful. You don’t often find that (regrettably) in business relationships today. It’s nice to know in these times of contracts and lawyers that integrity and commitment are still important!”
— Mike Parahus, Director of Marketing, Direct 2 America

“Universally Admired Results...

When I first read Robert’s testimonials, I thought: these things sound kind of polished, as if they had been written by a copywriter. We quickly discovered that Robert was quick, responsive, interested and took the time to learn about our business as if it were his own. The finished results were universally admired within our industry. So here’s one thing you can count on!
Use Robert, he’s the real thing!”
— Michael Miller, Director of Marketing, ANDI International

Always Beats Our Tests...

We sure don’t need any change on the copy, since it is a winner!
Your copy always beats our tests.”
— Shannon Bruffy, Consumer Marketing Coordinator, Forbes