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Business and Marketing

Brand Experience

Scan, Engage, Buy

Independent Banker

15 Ways to boost your mobile banking UX

5 Ways to Improve Your Instagram Game


Protecting Your Small Business From Cyber Attacks

Understanding New York's New Paid Family Leave Law

How to Handle Hostile Online Reviews

Tips for Helping Small Businesses Get Ready for the Holiday Rush

Helping Small Businesses Hire Workers with Autism


The Art of the Tale

Package Design:

Do No Harm

Seasoned to Perfection

Vision Care Product News:

Making The Free-Form Lens Sale

Tracers Come of Age

Optical Lab Products:

Shining A Light on Anti-Reflective Lenses

Is It The End of Conventional Surfacing?


A Positive Look at Negative Ads

How To Promote Online Events

Build Your Audience With Information Marketing

Audience Development:

A Lead Generation Tip Sheet


Renovate Your Sales 

Bright Ideas for Better Margins

Touchpoint Media:

Coming Soon To Your Website: Online videos are revolutionizing how business communicates

Growing Green: How better environmental practices can spur small business growth

Instant Retail: Would temporary, "pop-up" stores work for your small business?

Business Incubators: What entrepreneurs should know about seeking help for their start-ups

Q&A: Stu Heinecke on the Breakthrough Power of Cartoons

Small Business Spotlight: Commonwealth Public Relations

Behaving Well in Business: Q&A with etiquette expert Nicholas Martin

Marketing with Webisodes: Using online series to promote your business

Playing to win: How gamifying your customers and employees can lead to better results

Second Acts: How entrepreneurs rebounded from early failure

The Sale is Televised: How to create breakthrough video sales letters

Mobile Marketing: How to sell to your customers on the go

Stepping up Cyber Security: Protecting your business from hackers

Making a Good Impression: Tips for managing your online reputation

Neighborhood Vendors: How hyper-local businesses stay in business today

Selling to the Government: Doing business with Uncle Sam can generate steady sales

Brand Building: Turning your business identity into a unique marketing tool

Eco-Business: How green policies and solutions can boost your bottom line

Close More Deals: What's working for top salespeople today

Snail Mail Sales: Why Direct Mail Still Works in a Digital Age

Web Expert Q&A: How to Optimize your Online Presence

Growing Your Business Through Storytelling

Content Partnerships That Drive Sales

Small Business Spotlight: Commonwealth Public Relations

What Makes Some Ideas Take Off?

Multicultural Marketing: Cultivating new customers from the explosive wave in ethnic growth

Marketing with Webisodes: Using online series to promote your business


Contact me.
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